On March 16, EU-Georgia Business Council (EUGBC) Executive Director Giorgi Kacharava took part at the Tourism Consortium Conference 

“Tourism challenges to boost collaboration between European and EaP businesses and stakeholders”, organized in hybrid format in Seville within the framework of the EU4Business: Connecting Companies project and hosted by the Chamber of Commerce of Seville and consortia partners.

Topics related to the management of MICE destinations, Digitalization, Tourism Data Space, Tourism Competitiveness, and challenges on collaboration among EaP and EU countries were addressed at the conference. Moreover, the project results were presented. Attendees had the opportunity to know first-hand some of the many success stories from projects’ representatives.

Mr. Kacharava took part in the panel discussions as well as presented activities and results of the EU4BCC project “Building a sustainable tourism market between Georgia and Hungary, implemented by BSO partnership of the Chamber of Commerce and EU-Georgia Business Council.